In this selection we look at the concept of kawaii to horror, which features as an inspiration in many NFTs.
Kawaii in Japanese culture refers to what is lovely, cute, adorable and derives from the saying kao hayhushi, which means one’s face is blushing as well as (from other morphemes) dazzling, glaring, and awkward/embarrassing. It is embodied by humans and non-humans, anthropomorphic creatures that are charming, vulnerable, shy, and childlike.
It is seen as a rebellious style against adulthood but originally, in the 1970s, it characterized a new style of writing at school where pupils would use thin pencil and stylized their texts with lines, hearts, stars, and Latin characters. It was adopted as a trend against the rigidity of the post-WWII Japanese government. The style was recuperated by brands and advertising such as the stationery company Sanrio launching a series of products with Hello Kitty characters. This genre is present but also mixed with another side of kawaii, pleasing and pastel-soft but leaning toward the anxiogenic, horror side of storytelling, also known as gurokawa or creepy cute.
These works will take you on a journey from the cute to the uncanny dread of horror.
In this selection we look at the concept of kawaii to horror, which features as an inspiration in many NFTs.
Kawaii in Japanese culture refers to what is lovely, cute, adorable and derives from the saying kao hayhushi, which means one’s face is blushing as well as (from other morphemes) dazzling, glaring, and awkward/embarrassing. It is embodied by humans and non-humans, anthropomorphic creatures that are charming, vulnerable, shy, and childlike.
It is seen as a rebellious style against adulthood but originally, in the 1970s, it characterized a new style of writing at school where pupils would use thin pencil and stylized their texts with lines, hearts, stars, and Latin characters. It was adopted as a trend against the rigidity of the post-WWII Japanese government. The style was recuperated by brands and advertising such as the stationery company Sanrio launching a series of products with Hello Kitty characters. This genre is present but also mixed with another side of kawaii, pleasing and pastel-soft but leaning toward the anxiogenic, horror side of storytelling, also known as gurokawa or creepy cute. These works will take you on a journey from the cute to the uncanny dread of horror.